Leadership

Cameron
and Madjdy,
the founders
of Educe:

Have a combined 20+ year history as certified coaches, program designers, and facilitators of iconic leadership development programs


Are McKinsey Alumni who, in addition to their work on a range of strategy and organization consulting projects in both the public and private sectors, helped create some of McKinsey’s landmark leadership development programs


Are PCC ICF coaches certified in a number of important coaching instruments


Collectively designed and delivered programs for 20+ different clients after leaving McKinsey, addressing a diverse array of topics 


Are highly respected as original thinkers and strong team players, with a reputation for a collegial and collaborative approach in all interactions


Share a personal passion for self-development and professional excellence

Cameron Smoak, Jr.

  • Alumnus of McKinsey & Company with broad consulting experience across sectors and geographies
  • PCC ICF Coach, also certified in a range of further coaching instruments
  • 15+ years of instructional design experience with Fortune 100 companies
  • Strategic Problem-Solving skills expert
  • Holds degrees from Yale (BA), Oxford (MBA), and Harvard (ALM) 
  • Bilingual speaker of English and Italian

Madjdy Kassem

  • Alumnus of McKinsey & Company with broad consulting experience across sectors and geographies
  • PCC ICF Coach, also certified in a range of further coaching instruments
  • A decade of experience in instructional design, coaching and consulting with senior executives and leaders
  • Holds degrees from Oxbridge, Harvard, and Sciences-Po Paris, including a doctorate in International Relations (Oxford)
  • Trilingual speaker of (standard as well as dialectal) Arabic, English, and French