
Cameron
and Madjdy,
the founders
of Educe:
Have a combined 20+ year history as certified coaches, program designers, and facilitators of iconic leadership development programs
Are McKinsey Alumni who, in addition to their work on a range of strategy and organization consulting projects in both the public and private sectors, helped create some of McKinsey’s landmark leadership development programs
Are PCC ICF coaches certified in a number of important coaching instruments
Collectively designed and delivered programs for 20+ different clients after leaving McKinsey, addressing a diverse array of topics
Are highly respected as original thinkers and strong team players, with a reputation for a collegial and collaborative approach in all interactions
Share a personal passion for self-development and professional excellence
Cameron Smoak, Jr.

- Alumnus of McKinsey & Company with broad consulting experience across sectors and geographies
- PCC ICF Coach, also certified in a range of further coaching instruments
- 15+ years of instructional design experience with Fortune 100 companies
- Strategic Problem-Solving skills expert
- Holds degrees from Yale (BA), Oxford (MBA), and Harvard (ALM)
- Bilingual speaker of English and Italian
Madjdy Kassem

- Alumnus of McKinsey & Company with broad consulting experience across sectors and geographies
- PCC ICF Coach, also certified in a range of further coaching instruments
- A decade of experience in instructional design, coaching and consulting with senior executives and leaders
- Holds degrees from Oxbridge, Harvard, and Sciences-Po Paris, including a doctorate in International Relations (Oxford)
- Trilingual speaker of (standard as well as dialectal) Arabic, English, and French